Growing and Knowing eCommerce

First let us check out investopedia to find out 

 What is an ecommerce business ? (As seen on site and Andrew B. credited fully.) 

What Is Electronic Commerce (e-commerce)?

Electronic commerce or e-commerce (sometimes written as eCommerce) is a business model that lets firms and individuals buy and sell things over the internet.

Understanding Electronic Commerce (e-commerce)

E-commerce has helped businesses establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. For example, the mass retailer Target has supplemented its brick-and-mortar presence with an online store that lets customers purchase everything from clothes to coffeemakers to toothpaste to action figures.

By contrast, Amazon launched its business with an e-commerce-based model of online sales and product delivery. Not to be outdone, individual sellers have increasingly engaged in e-commerce transactions via their own personal websites. Finally, digital marketplaces such as eBay or Etsy serve as exchanges where multitudes of buyers and sellers come together to conduct business.

The Advantages and Disadvantages of Electronic Commerce

E-commerce offers consumers the following advantages:

Convenience. E-commerce can occur 24 hours a day, seven days a week.

Increased selection. Many stores offer a wider array of products online than they carry in their brick-and-mortar counterparts. And many stores that solely exist online may offer consumers exclusive inventory that is unavailable elsewhere.

E-commerce carries the following disadvantages:

Limited customer service. If you are shopping online for a computer, you cannot simply ask an employee to demonstrate a particular model's features in person. And although some websites let you chat online with a staff member, this is not a typical practice.

Lack of instant gratification. When you buy an item online, you must wait for it to be shipped to your home or office. However, retailers like Amazon make the waiting game a little bit less painful by offering same-day delivery as a premium option for select products.

Inability to touch products. Online images do not necessarily convey the whole story about an item, and so e-commerce purchases can be unsatisfying when the products received do not match consumer expectations. Case in point: an item of clothing may be made from shoddier fabric than its online image indicates.

Next: 

Growing your ecommerce business is hard.

Finding the right agency partner is even harder.

Why?

Because you’re constantly bombarded by guru “hacks,” misleading claims, and the same tactics dressed up in new buzzwords.

Maybe other agencies have failed you. Check out Facebook ad creative

Maybe you’re worn down from trying to maintain success at scale.

Or maybe, you’ve hit a new stage of opportunity — your first year of $1M-$5M in sales — and want to continue breaking through.

Three unique methods set their approach apart.

1. SCALE FASTER WITH A CONSOLIDATED CAMPAIGN STRUCTURE

Take full advantage of Facebook’s machine learning by combining the right Ad Sets with the right Daily Budgets enabled for scale. Eliminate wasted spend, reduce Learning Phase time, and minimize human error.

If you’re currently spending below target or constantly tinkering in Facebook Ads Manager, they can bring stability and efficiency.

consolidated campaign structure inside Facebook ads manager

2. FOCUS ON HIGH-IMPACT LEVERS: POSITIONING & NEW CUSTOMERS

The greatest unlock to your ad account will not come from audience adjustments or bid strategies. It comes from presenting your product in the most compelling way possible — new angles to sell to new customers.

If you’re stuck making manual changes or tired of small wins, then they can save you time and accelerate new growth.

3. INCREASE PROFIT THROUGH

PRODUCT-SPECIFIC TARGETS & LIFETIME VALUE

Single account ROAS targets hide the very thing your business needs: money in your pocket. To carve a path to net profit, they set success metrics by SKU and measure LTV with campaign cohorts (60-120 day payback windows).

If you’re running on a single account ROAS target, they will make you more money, period.

This is a sponsored post.