Wednesday, May 01, 2019

Home Improvement Lead Generation Ideas

You can find a good lead management service that provides a solution for connecting the homeowner to the service professional that is streamlined and efficient for both.

It starts with pulling all of your leads from all different sources into a system including inbound phone calls, and continues with white glove service in connecting you with your market everyday. The results are satisfied customers, and service professionals being able to focus more of their time at what they do well–estimate and close jobs.

On a site called Fit Small Business by author  (credit to) Anna Dizon I found a great page that includes home improvement lead generation ideas and the people who gave them.  I am going to share a few here and you can read the full article by Anna Dizon here.

Leverage Customer Reviews
Fiona Adler, Entrepreneur, Actioned com
There’s nothing more powerful than word-of-mouth recommendations, and the next best thing is online reviews. Choose one or two sites that suit your industry (e.g. Angie’s List) and then encourage your happy customers to review your business. Most business owners make the mistake of thinking this will happen automatically. Sometimes it does, but a better strategy is to build customer reviews into your process. For example, when you are quoting a customer or discussing the proposed works, show them your reviews. Explain that you’ll be asking them for a review once their work is complete too (this makes them feel more comfortable that you’ll be doing all you can to ensure they’re satisfied). Then, once the project is finished, call or visit your customer to check that they’re happy with everything.

During this discussion, request that they submit a review on your chosen site and explain how important their feedback is to your business. Then a day or two later, send them an email with a link to your chosen site to remind them. Even with this process in place, only a portion of your customers will submit reviews but they are an incredibly powerful way for a business to grow.

Use Content Marketing to Establish Yourself as an Expert in Your Industry
Keri Lindenmuth, Marketing Manager, Kyle David Group
Since we are a tech company, KDG would suggest that small home improvement businesses use the power of their website to the best of their ability in order to get leads. One way we have garnered leads is by becoming “subject matter experts.” We post blogs regularly about trends, news, and tips in our industry. We also publish extensive help guides that people visiting our website can download. Home improvement businesses can do the same by sharing their knowledge on their site in engaging blogs and sharing guides on home improvement tips. With a Customer Relationship Management (CRM) system, the business can then organize people who subscribe to the blog or download the guide and send communications like autoresponders that keep these individuals engaged, teach them about their services/products, and potentially even turn them into customers.

Let me know your ideas in the comments below.

This is a sponsored post.

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