November is National Family Literacy Month, and as we all know, there’s nothing quite like the imagination-inspiring power of books – storytime is a treasured pastime for all, but many children may not have the opportunity to experience the magic of books.
Enter online retailer zulily who’s teaming up with publisher Penguin Random House and nonprofit First Book, during this season of giving, to help provide books to children in need across the U.S:
When: Nov 1 - Dec 12, 2018
Where: zulily. com, zulily app & zulily social channels
Special sales events launched during the campaign will feature a curated selection of children’s books and each Penguin Random House book purchased labeled with the “BUY 1, GIVE 1” badge will trigger a new children’s book donation, up to 100,000 books, from Penguin Random House to First Book, a nonprofit social enterprise that provides new books and other essentials to children in need nationwide.
Shoppers can visit zulily’s owned social channels to engage in a social call-to-action, through comments, likes or shares to also spark the “Give One” book donation from Penguin Random House to First Book.