A Designer's Research Manual, 2nd edition, Updated and Expanded by Jenn Visocky O'Grady and Ken Visocky O'Grady
Succeed in design by knowing your clients and understanding what they really need
Rockport Publishers | July 1, 2017
USD: $24.99 | CAN: $33
A Designer's Research Manual, an essential in any design library, has been completely revised, with all new case studies, photos and graphics, and updated technical information. Authors Ken and Jenn Vosocky O'Grady present a comprehensive discussion what design research is, why it's necessary, and how to conduct and apply it. Designers will go beyond simply crafting a logo and learn to create commercial successes.
I received ac complimentary copy.
Cassandra's Review- While some might find this book to be complicated and a bit distracting, it does have a lot of information that is important to the focus of the topic provided. I think that if you take the time to read through it and then do so again at least three or four times, the ideas and facts presented will stick and become more clear, especially if you are new to the topic.